Build your personal brand

Turn your social media platforms into your greatest assets

For so many people, it seems like an insane idea to have a personal brand. The truth is, we all already have one. It might not be formal or something we think about all the time, but it is there. So isn’t it time we started investing time into honing into our greatest asset.

Below are a few tips to help you create a consistent personal brand.

Be yourself

When building a personal brand, it can be easy to focus on a persona instead of a personality. And there’s a big difference. Don’t play a character. Building a personal brand is about externalizing your true personality and the value you bring your audience in a variety of ways,

Stay on topic

We live in an age of oversharing. Once you have outlined your audience, share great professional content that supports your personal brand. It is a wonderful way to be found and noticed and it builds your brand in a broader way

Build your profile to support your brand

Your social and digital profiles are your billboard. Having a clear and consistent profile across all social channels and digital properties will go far into creating consistency. That doesn’t mean that every one of your profiles needs to mirror and be exact replicas. However, there should be consistency.

 

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